So, you’re thinking about using a marketing calendar for your business but you’re not sure if it’s worth the effort or how exactly to go about it. Let’s clear something up right off the bat: you DEFINITELY need a marketing calendar. No matter what business you’re in or how small it is, you need to […]
Author Archive | Gunn Accounting
10 Steps to Turn LinkedIn Into a Small Business Marketing Dream
If someone gave you the opportunity to attend a meeting where thousands of your prospects were also present, you’d be silly not to take them up on the offer…right? This opportunity might be staring you in the face. LinkedIn is the world’s largest database of professionals; hundreds of millions of professionals waiting there, ready to […]
Building a New Business? Success Starts With the Right Business Structure…
Regardless of the industry you’re in, the way you structure your business will have ramifications long into the future. From the amount of tax you pay to the administrative load and your level of personal liability, the consequences of your decision can be serious; and they may have a profound influence on the success of […]
Getting Things Done: A Skill That Should be Taught in Schools
Success in business requires a number of essential ingredients. A sound strategy. A robust business model. Effective planning. Strong financial control and bookkeeping. A good team. Great systems. Measurement. Focus. But you know what? Even all those elements are not enough without this skill: Execution. Call it “Getting Things Done”, making things happen, implementation skills, […]
High Staff Turnover? 5 Steps to Reduce Employee Drain…
As a business owner, do you or your managers spend a lot of time recruiting, conducting exit interviews, and onboarding new staff? When the ‘revolving door’ in and out of your business doesn’t stop revolving, it can impact so many parts of the business that it soon becomes a priority to address the problem. A […]
5 Xero Apps That Solve Your Roster, Timesheet & Payroll Problems
Still using spreadsheets for rosters, timesheets, and payroll? The administrative load involved in efficiently rostering staff, preparing accurate timesheets, and ensuring that everyone is paid correctly can be a huge burden on a small business – especially if you are doing it all manually. If your business involves shift work or hourly work in hospitality, […]
4 Signs You Need a Financial Planner
It’s often said that many couples spend more time planning their wedding than they do planning their financial future. Wealth and financial independence obviously don’t happen by accident, but they do happen with planning, discipline, systems and support. And that’s why financial planning is so important. What is financial planning? Financial planning is the process […]
Small Business, Big Decisions: Why Savvy Business Owners ‘Rent’ CFO-Level Experience
Larger businesses have a Chief Financial Officer (CFO) on staff. But what can small- and medium-sized businesses do in this regard? Clearly, larger businesses can afford an in-house CFO. But it goes beyond an affordability issue: Large, successful businesses also understand how crucial the CFO role is to their business performance. 7 things a CFO […]
Want to be more productive? 4 changes you can make for a super productive week
Busy work. That work you have to get done, but somehow seems to take over your entire day and before you know it, you’ve reached the end of the week and still haven’t managed to make a dent on the most important task on your to-do list. Sure, this can be about priorities, but more […]
Working from home for the first time? 13 tips & tools to stay productive
Telecommuting, teleworking, working from home, mobile work, remote work, flexible workplace… whatever you want to call it, it amounts to the same thing. No chats about last night’s match at the watercooler. No comparing notes about the movie you watched. And no after-work drinks. Just the work, I’m afraid. But, looking on the bright side, […]